After years of incompetence and humiliation with the much-derided Dodge Neon and other models, Chrysler is desperate to reclaim its rightful share of the compact-car market. Enter the Dart. A dependable early compact, the Dart enjoyed a nice run from 1960 to 1976. But despite the continual drum circle chanting about the Dart's "iconic styling," there's a Texas-sized gulch between the new car and the Darts of yesteryear.
This new version, the first full collaboration between Fiat and Chrysler since the Italian automaker bought Chrysler, has much to prove. The revived Dart is based off Fiat architecture, using the same essential parts as the Alfa Romeo Giulietta. Dodge engineers have lengthened the platform by a foot and widened it a couple of inches, turning it from a hatchback to a sedan, but that makes for a thin disguise. It's basically an Italian car wearing an American mask. But instead of marketing its new creation as a sporty little Italian job, Chrysler is placing its chips on a brand more well-known for being continually mocked on Car Talk than for automotive excellence.
The Dart comes in five different trim levels, from the SE, costing a very affordable $16,790 for the standard package, to the R/T, which will come in at $23,290. There are three different engine options: Chrysler's 2.0 and 2.4-liter Tiger , and, more significantly, Fiat's 1.4L Multiair turbo, the same engine used in the Fiat 500 Abarth. The 2.4 delivers 184 horsepower, while the other two offer 160. The different models, in combination with the different engines, claim anywhere between 29 and 32 mpg, though Dodge recently announced a "Aero" model of the Dart that it claims will get 41 mpg.
On a beautiful spring day, off we drove in our Darts into the Texas Hill Country. My drive partner and I started in a fully-loaded 2.0L "Limited" edition, which costs just under $20,000. The steering was solid and intuitive, but the brakes acted a little mushy. The ride felt flat overall, the middle of the pack. It got better when I downshifted into "manual" mode, which allowed me to open up the six-gear automatic transmission. At that point, the Dart hummed a little. No one was going to confuse it with a sports car, but you also can't get a new sports car for $20,000 anymore. This little Alfa Romeo disguised as an American icon started to seem modestly cool.
While it might be a stretch to say that the Dart is cool-looking, it does veer to the left of the compact segment's typical vanilla offerings, with a sloping front and headlamps that make it look a bit like an angry bee. The interior had a semblance of vibe. Our seats were real leather and reasonably comfortable, accented with funky "citrus peel" stitching and electronic adjustments. The dashboard was modern and intuitive, the back seat fairly roomy, the glove box deep enough to swallow a human arm past the elbow, and the UConnect" touchscreen in the center console, with its built-in GPS and satellite radio controls, was as good as those systems get. At 8.4 inches, it was larger than most.
After lunch, Dodge gave use the keys to a "Rallye" sport model with a 1.4 liter engine. With its red-and-black canvas seats, molded plastic interior, and "Fast Five" dashboard styling, it felt like a cheap version of the BMW 328i. My drive partner and I made attempts to open it up, but the Dart has its limitations on open highway. The car will only go so hard before it starts grinding up to 7000 RPMs, and it's not like each successive rev is going to open up vast vistas of motoring possibility.
A few words about gas mileage. Such things are important when it comes to every segment, but matter in particular to economy-minded compact buyers. From my test drive, it seemed like Dodge's claims of high 20s and low 30s aimed a little high, and that the 41 mpg number promised by the Aero model might as well have been from another planet. We averaged 24 or 25. To be fair, we were on highways and country roads mostly and were trying to open up the throttle. But when I took a different model out on some local errands in Austin later, driving mostly city streets, I used a much lighter foot and didn't do much better.
Let's not pretend the Dart has an easy trail ahead. The Asian cars last forever and have almost ridiculous brand loyalty from their consumers. Dodges, to be charitable, don't have the same reputation for durability. The Dart does have a fighting chance against American segment competitors like the Chevy Cobalt and Ford Focus, which lack the the Dart's Italian DNA.
That said, the Dart is a decent car for the price. It's stylish enough, drives strong enough, and is well made enough to keep the guys at Car Talk from reaping too much fresh fodder. I didn't have to put on my sunglasses and hide.
2013 Dodge Dart specifications
CLASS Four-door, five-passenger sedan
ENGINE 4-cylinder; 1.4-liter, 2-liter, 2.4-liter
TRANSMISSION 6-speed automatic
POWER 160 hp-184 hp
TORQUE 145 ft-lbs to 184 ft-lbs
MILEAGE 25 mpg city/36 mpg highway; some models vary
CONS Mediocre driving experience, handling
PROS Good value for the price; interior amenities; fun Italian-inspired design