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Friday, June 8, 2012

Ferrari assists earthquake victims through charity auction


Ferrari is coming to the aid of the victims of the two deadly earthquakes that have rocked its home region of Italy, Emilia-Romagna, with an on line auction next week that will include an ultra-rare million dollar Ferrari 599XX, the rolling laboratory supercar that has been developing technology for the next generation of Ferraris.

In the days leading up to the auction next week, Ferrari’s official website will dedicate a section to this important initiative which sets out to contribute a significant sum of money to those families who have lost loved ones and those who need to rebuild their lives.

The auction will include important and rare items, such as a Ferrari 599XX, the laboratory racing car with a commercial value over €1 million/$1.3 million. There will be a strong Formula 1 theme, starting with a complete V8 engine from a Ferrari Formula 1 car, along with racing suits and helmets donated by the Scuderia’s drivers, Fernando Alonso and Felipe Massa, as well as numerous items of memorabilia from the works racing cars from past seasons.

Also featuring in the auction next week will be a selection from the Ferrari Store, including Prancing Horse watches.

As soon as news about the earthquakes came out, Ferrari clients and collectors from around the world spontaneously contacted the Maranello headquarters to offer their contribution. Once again the generosity of Ferrari’s enthusiasts will enable the company to provide support to those most hit by the tragedy. A demonstration of solidarity that, in recent years, has contributed to the reconstruction in Abruzzo after the earthquake, as well as the building of a school in Fukushima in Japan after last year’s disaster.

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