Ever since Steve Jobs convinced his friend Steve Wozniak in 1976 to sell the
Apple I board as a product instead of give it away, Apple has been a company
with a closed platform. The original Macintosh had anti-tampering screws, Apple
refuses to license its desktop OS, and the iOS platform is famously locked down.
After backing off on his promotion of openness in recent years,
Apple co-founder Steve Wozniak is again calling on the company to open up.
While giving a talk in Sydney, Wozniak said that Apple could continue to
develop the innovative end-to-end solutions it has been famous for while giving
developers more access. Specifically, Woz argued that providing a programming
interface on the iPad would allow the creation of great new technologies that
currently only exist at the fringes of the jailbreak community.
Steve Jobs was the driving force behind Apple’s integrated approach. He
believed that to create an “insanely great” product, you need to control the
whole widget. It was only in Steve Jobs’ absence in the early 90s that Apple
dabbled in licensing its MacOS software. Perhaps Jobs’ passing in October of
last year made it easier for Wozniak to renew his calls for openness.
Wozniak pointed to Apple’s tech rivals Google and Facebook, which run open
platforms that give developers plenty of access. Apple makes it difficult to
even access data without being completely plugged into its hardware and software
ecosystem. While Woz is still an experimenter and engineer at heart, he was
careful to clarify his feeling that openness should not be allowed to negatively
affect the quality of the product.
So the question is, could Apple open up its hardware and software while still
creating the cohesive products that saved the company a decade ago? Even if it’s
possible, Steve Jobs might have infused too much of his DNA in the company’s
leadership for anyone to risk it.
0 comments
Post a Comment