Just because the Toyota Group is the king of hybrids does not mean that
all of its products are a runaway success. Take Lexus' HS 250h dedicated hybrid
sedan, which was introduced in North America in August of 2009, for example.
In 2010, Lexus sold a mediocre 10,663 units of the HS 250h, which at the time
was priced from $34,200. The following year was worse, much, much worse with
sales plummeting 73 percent to a pitiful 2,864 units or less than 240 cars per
month.
Apparently, Lexus evaluated that sales would not get any better so it made
the decision to quietly pull the plug on the HS 250h. In a response to an email
from InsideLine, Lexus told the website that it ended production of the HS
250h in January.
"Production of the HS 250h ceased in January, 2012. Lexus continues to
monitor sales for each product and we make adjustments to make sure that we meet
market demand, and the discontinuation of HS was part of that adjustment," said
Lexus in a statement.
Interestingly, the company noted that the new ES 300h will not take the place
of the HS 250h.
"The ES 300h is not replacing HS in our lineup. It's merely part of the
hybridization of many of our existing vehicles in the Toyota and Lexus lineups."
Lexus still has the HS 250h listed on its website at $37,030 excluding
handling and destination, most likely because it has yet to deplete its
inventory.
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