Apple has successfully won its dispute over the iPhone5.com domain, after it
took its complaint to the World Intellectual Property Organization .
WIPO recently posted to its website that the domain has been ‘Terminated’,
with the domain owner expected to have relinquished ownership. The iPhone5.com
domain is now being held by brand protection agency Corporation Service Company,
which may have been used by Apple to take ownership.
The domain was registered in 2008 and operated as a online bulletin board.
Its owners stated that it was “not endorsed, sponsored, nor otherwise affiliated
with Apple” and was “for the sole purpose of entertainment and knowledge.”
The dispute doesn’t confirm that Apple will name its next-generation
smartphone ‘iPhone 5', the company is probably acting to stop people from
profiting from its trademarks.
Apple has sometimes taken its time to protect its trademarks by claiming
domain names from squatters. The company doesn’t own iPad.com – and has never
claimed it, even though it owns the trademark since acquiring it from Fujitsu in
March 2010).
It also took the company ages to – successfully – claim the
domain iPods.com. It also doesn’t own iBooks.com (Barnes & Noble grabbed
this), nor iBookstore.com.
Even if we did soon see the iPhone 5, Apple is highly likely not to actually
use the domain. In many cases, such disputes are merely protective plays.
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